Released on: September 9, 2008, 2:22 pm

Press Release Author: roni deutch tax center

Industry: Financial

Press Release Summary: Heather Spell and her husband Gentry spent the last decade as
ticket brokers, finding their customers the best seats for sports and entertainment
events in the Sacramento area.

Press Release Body: Folsom, CA – Spell expects their first year of business to
generate around $100,000 in revenue and says they\'ve had in excess of 1,500 leads at
their first center, just through May.

\"It was a fun business, but as ticket prices continued to rise and the Internet
began to change the market, we started looking around for other endeavors,\" says
Spell. One of her ticket-buying customers was Roni Deutch, the high-profile tax
attorney who was just starting her Roni Deutch Tax Center franchise. Heather,
Gentry, and Lakota Verberne (Gentry\'s sister and Heather\'s close friend) jumped at
the chance to try their hand at franchising. So far it\'s proven a good move.

They opened their first Roni Deutch Tax Center franchise near Sacramento in
Roseville about a year ago, and Spell says they already have their eyes on a second
location they\'d like to open by summer. They also are the area developers for the
Las Vegas market. Their goal in Sin City is to sell 50 units over the next 5 years.

\"This is my first experience with franchising,\" says Spell. \"I knew Roni and I knew
that she had a great business and knew what she was doing.\"

Spell says that as a franchisee she has access to 24/7 help desk for support on all
kinds of issues—and that her background in running and operating a business and
knowing how to manage money was a big advantage coming into franchising.

\"We\'re in a great location in a strip center with anchors like TJ Maxx and Panera
Bread,\" she says. There\'s a lot of traffic and a busy interstate highway buzzing
nearby. \"I knew we would have a good location because when I was looking for real
estate: Roni was riding along in the car with me.\" Spell and her partners didn\'t
completely give up their ticket broker business and still conduct some of those
transactions right out of their 825-square-foot Roni Deutch Tax Center store.

One of the challenges Spell has had to face is common to many franchisees—finding
quality employees who will stick around. \"I\'d never really had to worry about that
with the ticket brokerage business, but this has been different,\" she says. A
seasonal part-time job that offers no benefits can be tricky to fill, but she says
the great ones she has found have been real assets to the operation. \"It\'s rewarding
to find employees who work really hard just like me.\"

Right now there\'s one manager onsite, and during the busy tax season she has as many
as seven full- and part-time employees. Spell and Verberne have both been certified
to prepare tax returns and both spend time in the store. Spell handles the
bookkeeping, payroll, and bill paying, while Verberne busies herself with the area
development responsibilities in Las Vegas. Husband Gentry handles the store\'s unique
out-of-state tax return business, a special niche market for the franchise.

As a young mom she says she initially thought that maybe she could expand to as many
as three or four units, but after attending a recent industry conference (ours) she
now believes \"The sky\'s the limit. We could do 10, 20, or maybe more.\"


Web Site: http://www.ronideutch.com

Contact Details: Roni Deutch has built her reputation as one of the most successful
tax lawyers through hard work and dedication to the needs of taxpayers. Her
competitive spirit and insatiable work ethic has made her a household name with one
out of three American adults knowing the name Roni Deutch. Through her years of
practice, she saw that many of her clients\' tax problems were caused by sloppy and
unprofessional tax return preparation. Ms. Deutch decided it was time to put her
experience to work for taxpayers across the country. Roni Deutch Tax Center is now
filling the need for competent tax return preparation. An affordable franchise
opportunity, a Roni Deutch Tax Center franchisee can expect to invest between
$26,500 (tax preparation business conversion) and $99,950 to open a tax center with
the average investment being about $65,000 for one location.